Solar & Storage Pakistan 2026

I led the marketing and digital communications strategy for Solar & Storage Pakistan, one of Pakistan’s leading solar and energy storage exhibitions and conferences. My role covered the full marketing journey, from developing the campaign strategy and content direction to managing digital campaigns, audience engagement, sponsor visibility and event promotion.

My work included:
-Developing and executing the overall social media strategy
-Managing content across Instagram, Facebook, LinkedIn and other platforms
-Developing campaigns to drive registrations and event attendance
-Managing sponsor and exhibitor marketing requirements
-Planning and executing OOH and digital advertising campaigns
-Coordinating influencer and industry collaborations
-Managing PR and media communications
-Developing event-related content and promotional campaigns
-Supporting on-ground branding and audience engagement
-Coordinating marketing activities across the pre-event, live-event and post-event phases

The campaign contributed to record-breaking attendance of 50,080+ visitors across three days, while strengthening the event's position as a major platform for Pakistan's solar and energy storage industry.